Seven Things the Competent Innovation Manager Should Know – postare interesanta a lui Jeffrey Baumgartner

Jeffrey Baumgartner, autor al cartii “The Way of the Innovation Master”si votat de cititorii www.innovationexcellence.com ca Blogger-ul no. 1 in Inovare in anul 2013, a scris recent un articol interesant cu titlul “Seven Things the Competent Innovation Manager Should Know” – care poate fi gasit la adresa http://www.jpb.com/creative/innovation_manager_1.php.

El abordeaza diferenta dintre creativitate si inovatie, dificultatea implementarii ideilor inovative, lipsa de eficienta a brinstorming-ului si prezinta o metoda proprie mult mai eficienta – ACT AntiConventional Thinking.

Avand in vedere experienta autorului in inovare si rezultatele obtinute, merita o lectura atenta si incercarea implementarii metodei.

http://www.jpb.com/creative/ACTinaNutshell.pdf

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