The event has taken place again at the Radisson Blu Hotel in Bucharest with the following agenda:
1. Kamal Hassan – CEO Innovation 360 Institute
“Innovation Culture – How it works?”
2. Florian Peter – CEO Mandalah Germany
“Brands for Good – The new innovation paradigm of purpose driven brands”
3. Ionut Gaota – Windows Business Group Manager Microsoft
“Next Level of Innovation through Mobility and Collaboration”
4. Harvey Wade – Director of Innovation Strategy Mindjet
</strong>“Crowds and Growing Innovation Capability”
5. Philippe Poirier – Founder Alma F3M Consulting
“Open Innovation: Myths, Reality and Perspectives”
6. Forin Paun – Deputy Director Industrial Innovation Onera
“Collaborative Innovation – Fundamentals, Actors, Practices, Tools”
7. Guido Woska
“Innovation Beyond Products – The Value of Experiences”
The conference concentrated especially on open innovation and brand and product innovation, but also global innovation perspectives were given by Kamal Hassan and Florin Paun.
Interesting business cases were presented by Guido Woska.